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Inspired by the majestic rivers of India, ‘Ganga’: The river embodies a culmination of all that is pure, divine and forgiving. ‘Ganga Aarti’ at Haridwar is by far the most spectacular and humbling experience. Hundreds of diyas are lit up and they dance to the rhythmic chanting of aarti. This unique ritual of fire, flowers, faith, song and rhythm is recreated in our perfume ‘Ganga’.